Critical Analysis

 My work meets professional standard as I have used industry standard soft wares such as Adobe Photoshop and Adobe Illustrator to create line ups, working sketches and illustrations as well as prints and range plans.

My products fit my target audience and I know this is due to me using the research and answers I received off my questionnaires I gave out to my focus group.  My garments/ products are young, fresh and bold but still have the persona of bohemian and 1970’s glam which is what I envision when I think of Missoni. I wanted to use a typically Missoni shape which I believe is a stretchy midi body con dress but with a bold, colourful print and usual colour panels to add a twist to the traditional Missoni dress. The bodysuit with culottes is not something Missoni usually do but I felt these would suit a younger audience but can also easily transition to their target audience also. I think it fits Missoni’s ascetic however styled with the long waistcoat but also would be worn by a younger clientele.  The waistcoat can also be styled with the dress also to create a mix and match look but pieces can be worn with the wearers other garments making them much easier to style and much more wearable, Younger generations enjoy the freedom of styling their garments how they please and this collection offers that. The prints are busy and chaotic but new for Missoni.

I want to be a womenswear designer in the future so I feel this brief helped me to build up on my skills such as working sketches which I usually find hard to get as good as industry standard working sketches. As I was designing for a brand I don’t like I feel this was a good experience to learn and adapt myself as I could be working for a brand I didn’t find personally appealing in the future. So would need to know how to design for the brand yet keep in mind my personal ascetic and be able to merge them to create a unique line up. I have enjoyed merging my ideas with the ascetic of Missoni as I feel I have come up with something cool, fun and fits with both mine and Missoni’s ideals. This work will build up my portfolio and show to Universities and career interviews how passionate I am about design and fashion.

My work is a lot more professional looking than it was last year I feel my mood boards and how I present my work are a lot closer to industry standard than they were in level 4 even though my work was strong last year I feel more at university level this year. Although I am already organised and I am quite efficient with my time management. I have really progressed well on Level 5, working at a faster pace with a higher workload has pushed me to become even more so efficient and yet still create and achieve great quality work.

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Final Collection

 

My collection consists of a three piece outfit for the first outfit and a dress for the second outfit. I have created a paneled design on front and back of bodysuit and dress to create an hourglass figure which unusual but complementary colours purple and orange. This paneled design is based on the waved, warped images on my print warped on the original image. Here:

orgaiprints

Which I then changed the hue and saturation to make it more colourful.pink-code

I still thought it was bold enough and was too ‘pink’ and Missoni are more colour even though it is a Winter Collection I wanted Missoni to work with bold colours so it was something different to the usual browns and dark reds. I felt this would capture the audience of a younger generation as it would be more interesting and fun to wear.  I simply selected sections and changed the hue/saturation and then I copied and pasted it but reflected it horizontally to create something more unique. missoni-rainbow

I wanted my silhouettes to have some structure to them but still have the element of bohemian and 70’s glam which is what I envision when I think of Missoni. I think Missoni really enjoy working on a body con dress and I feel the turtle neck and calf length add a winter touch. The bodysuit with culottes is a bit different for Missoni but I feel it would fit their ascetic styled with the long waistcoat and it is also quite popular with a younger audience which is what Missoni need. The waistcoat can also be styled with the dress too. I think having the waistcoat plain in the front fits with the first look of having plain pants as you can see the bodysuit and its not too busy but in the back it’s fun and adds a surprise element as it would be expected to be the same as the front. It still keeps Missonis chaotic prints  in mind.

This is my final lineup.

lineup

Illustration of Missoni Range

illustration

For my illustration I wanted to do the two looks together to show how cohesive they are and how well they mix. I wanted the models to look posey but effortless so I looked at first for actual Missoni campaigns and also found the model on the left by searching for models posing. I then drew them up on Adobe Illustrator to create a fluid feel to my look. The background is a winter lodge with changed colour balance and hue and saturation I then added some transparency to the background image to help the illustrations stand out. I wanted my illustrations to convey the mood of the collection I still feel they will fit with both Missoni’s target audience and a younger audience as the garments are still very wearable for both as they are sophisticated yet bold. I added Missonis trademark “M” and added in my print, the “M” communicates a American Footballer style look which also accentuates the youth feel.

Questionaire

To get market research about the brand I am designing for and what a varied age range thinks of Missoni I created a questionnaire for my focus group to answer, as our group is a mix of ages from 19-50 I thought it would be insightful to see how different ages see the brand and how it can improve.

This is the questionnaire I handed out and the answers I received:

From creating and handing out this questionnaire I learnt how I can create a collection that would attract a younger audience based on my research from these questionnaires that the majority say that they are outdated, dreary and the garments are more for older women but wold consider wearing Missoni if they designed contemporary silhouettes, used brighter colours and their garments were more urban looking. Which is what I will need to do when designing the collection  I know understand the target audience and know that they will be interested in buying Missoni if it were more youthful which is what I am going to create.

Fabric Sampling

Missoni is famous for its use of knitted fabric so I decided as well as getting my designs printed on to knit fabrics I thought I would try and make some of my own fabric manipulations to see what would work best. I bought wool and felt fabrics and colourful trims. Here are my fabric samples:

1.For my first fabric sample I coloured the ends of this looped yarn in 3 different fabric mediums crayon, pen and powder paint, I wanted an ombre effect. They each give an interesting but almost similar look, the colours remind me of Autumn/Winter and the yarn gives it a cosy feeling reminiscent of Winter blankets. The colours are still however vibrant and look almost like the wires found in my dad’s computer. This fabric sample would work well all over a coat to create a chunky coat over a trademark bodycon Missoni dress. I could develop this fabric sample to create it all over a piece of fabric such as a knitted textile or a bright pink wool to add impact and contrast.14570455_1058120004287047_6892047861301289867_n

2. For this fabric sample I wanted to mimic the wires in my dad’s computer, I used this woven trim of primary and secondary colours to communicate the different colours I found when highlighting the colours in my primary image. This turned out exactly how I envisioned it too. I think this would look unique on any type of garment such as a high neck bodice or a midi skirt. I could develop this sample by sewing in extra pieces of the cord that hangs down like a fringe which could fall at the hem of these types of garments and over pockets to add more14900601_1058120044287043_976331749236466643_n

3. This is more of a mixed media sample I performed with the scraps off the previous samples and some trim. I wanted a handcrafted feel for this sample but feel it doesn’t fit well with Missoni and looks too handmade. However I do appreciate the colour scheme as it ties in with Missonis use of colour. I could re-create this sample by using the cage like effect the pink wool does over the blue wool and weaving other colours to build on the cage effect.

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4. This sample is quite simple yet effective, I wanted to try two different colours of wool to see what colours worked better together. I simply sewed on this fantastic trim I found of manipulated fibres the stripy edges had a real Missoni edge to them especially contrasted with the vibrant colours. The wave design makes me think of a softer trademark Missoni zig-zag pattern.These could have been developed by cutting off the netting fabric backing to make the fabric sample neater and not as rough. It would also be interesting to have the waves weaved all over and under one another.

I decided to make Missoni feel more youthful I would however stick with print I had my designs sent off and printed on to cashmere and chunky knit rib. The quality of the print and designs was fantastic the colours were as vibrant and bold as Missoni the prints have a Missoni feel but with new generation ascetic.

Sourcing Research for MissoniXFAD

Firstly, I created a mind map starting the project I didn’t understand the brief or what it meant so I kept reading and looking at the brief and researching the movement which were used as a starting point. I chose Concrete Art as it was colourful, abstract and most things could be classed as concrete art I felt it suited Missoni for the bright colours, shapes and would be the best to communicate. I also chose Art Programmata as it was the polar opposite to Concrete Art because it is usually a monochromatic colour palette consisting of black and white creating themes such as optical illusions using basic shapes. Missoni do use black and white sometimes and I think the optical illusions would be quite fun and youthful for Missoni.

For my Primary research I visited Tate Liverpool, Museum of Liverpool and the Walker Art Gallery. I found art work related to my chosen movements, 19th century artists, sculptures and mixed media pieces. I also found some carefully placed tins of paint placed in work with vibrant colours that caught my eye and thought they would make a fantastic colour palette. I want to use print for Missoni as I feel it will give it that youthful, young edge I feel they are lacking whilst keeping some of their silhouettes and knit fabrics too so that is still of Missoni aesthetic.

I then decided to start researching the technological side of the project so i looked inside my dads computer and took some images of the colourful wires they really stood out against the black and silver. I also found the QR codes and lite up screens in the Fact Liverpool related perfectly too.

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I then used Pinterest to find some secondary research for my technology. I found QR codes and programming codes. I want to develop these with print and merge them with the art work I found ‘to find a place where Culture and Technology meet’.

Artist Research

For this brief I wanted to find an artist that related to the art movements I picked, Art Programmata and Concrete Art. I found Piet Mondrain, he was known for his 1920s-1930’s concrete art he was an abstract artist. He was also the inventor of Neo-Plasticism, ‘one of the major pioneers of pure abstract art’- http://www.visual-arts-cork.com/,(30/10/16). I believe this artist fits with both art movements as of course he has done Concrete Art but like Art Programmatta is colour palette is almost monochromatic and abstract.

Examples of his work;

Composition II in Red, Blue, and Yellow, 1930 by Piet MondrianComposition No. 10 Pier and Ocean, 1915 by Piet Mondrian

Broadway Boogie-Woogie, 1942 by Piet Mondrian

Composition: Checkerboard, Dark Colors, 1919 by Piet Mondrian

http://www.visual-arts-cork.com/famous-artists/piet-mondrian.htm

http://www.piet-mondrian.org/

Missoni Project Proposal

Rationale and Context

I am going to be designing a womenswear mini collection for FAD X Missoni Winter 2018. I have selected this project as I want to go into Fashion Design after I have completed my degree, I feel this project will enable me to develop my research and design skills. I am also designing for a brand that I wouldn’t usually pick which will be a challenge. I could face this problem in industry if I were to design for a client/brand which is not my taste. It will teach me how to merge my ideas yet keep the brand at heart.

Development and Realisation

I want to focus on the technology aspect of the project and then will combine it with culture. I have firstly started with a mind map to generate ideas I will then develop it to look for primary and secondary research options. I want to use a variety of research rather than flat digital images I want to go on excursions to the museums, gather found objects related to technology and also look for books. I have looked at two trends for A/W 17/18 entitled ‘Infusion’ and ‘The Great Reset’ I will use these trends to inform my research/design and influence my ideas. These trends focus on technology and the future I think this is now becoming important to be aware of in fashion which is why I want to focus on it. For the culture aspect of my project I am looking at two art movements suggested by the FAD which are Art Progammata and Concrete art, Art Progammata is most a lot of warped lines  that can create dimension and Missoni use a lot of lines in their designs such as their most well know ‘Missoni zig zag’. Concrete art is abstract and has no symbolic meaning as other art movements do this also reminds again of shape but also colour. My work will mostly be gathered and presented in a sketchbook where I will explore drawing found objects in various angles, creating fabric samples and draping. Missoni uses a lot of knitwear but unfortunately I cannot knit so I was interested in cutting up and weaving knit fabrics and yarns together to create my own fabric.  I will also look at Missoni, create mood boards of their previous collections, research in to what inspires them and how I can use that to influence my ideas.

Evaluation and Progression

I will blog about my project so that I can evaluate my work every week. I will evaluate what I’ve done and what I’m going to do to develop and progress critiquing myself will make my work much stronger by constantly questioning and thinking about my work. I will also ask my peers to critique my work each week to see what they think and how they think I could improve or if they could give me ideas of research or deigns. I will also continuously annotate my work in my sketchbook each time to understand what worked and what didn’t.