Customer Profile

customer profile.jpg

My target customer is someone who is between the ages of 16-25 they peacefully protest for the rights of themselves and others. They care about all issues and believe in equality, they were surprised by  the racism and xenophobia that came with Brexit but are not too aware how it has affected Muslims, the stigma and what is being done to combat the stigma. I am aiming my magazine at the under generation as I feel they are more understanding for example  under-25s were more than twice as likely to vote Remain (71%) than Leave (29%) in the Brexit referendum. By targeting younger people I will have a wider audience more empathetic audience who may not understand the stigma as well but are open to learn.

 

 

Moore, P.(2016).How Britain Voted.

Available from:  https://yougov.co.uk/news/2016/06/27/how-britain-voted/

[Accessed: 23rd January 2017]

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