French AIDS Campaign
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PETA Slaughters Humans
PETA have posed a naked human wrapped in a plastic container such as animals like chickens. They are trying to make people understand that humans and animals are the same and if you eat an animal it’s like eating a person. This shock factor tries to rely on the emotional response of a person viewing the campaign in order to to expose empathy from that person. They feel doing this will get their message across much faster as campaigns like this go viral on social media such as the naked woman lying on a dinner plate, also by PETA, went viral. When campaigns go viral they reach more people leading to more people being aware of the issue. This advert looks negative due to the rawness and controversial affect but it is to promote a positive message as the advertisers want to people to care and love animals and not to eat them.
Gruesome Shockvertising: Sony PSP Retry Ad
Sony want to convey the message of how realistic and graphic their content is in order to persuade people to buy their consoles. Users prefer console graphics and games which are more real as it makes them feel more in control, it is used to escape and do things you wouldn’t normally do. Users will enjoy this ad although the images are controversial and seemingly negative. It is meant to entice the user making them believe their graphics and console are higher quality providing a real feel. This ad aims to persuade users to buy their console over their competitors.