A lot of high profile designers and fashion houses produce diffusion lines of their brands this enables them to sell to a customer of a different market range to their usual market range; usually a selling for a more accessible price. This can broaden their target market which can help them to sell more for example the high street store H&M have worked with lots of big name designers to bring a diffusion range to their store such as Balmain, Ashish and Kenzo.
Moschino & LOVE Moschino
Moschino a high end Fashion house also have a diffusion line titled LOVE Moschino which is mostly an accessories line,clothing by Moschino can be within the £1,000 price range and t-shirts are nearly £400 on average. You can find handbags by LOVE Moschino for just £145 which is nearly half than the price of their jumpers. They also have purses and key rings available. Below the first pictures is a screen shot from Moschino’s website showing the huge difference in price compared to the LOVE Moschino range.
Kurt Geiger & Miss KG
“The Kurt Geiger design studio sees distinct product creation for each label. From Kurt Geiger London’s Italian craftsmanship marrying cutting edge materials, signature sandals and razor sharp stilettos to KG Kurt Geiger’s London-cool, Miss KG’s fashion essentials at accessible price points”-Kurt Geiger.com
Miss KG Range
Michael Kors has a ready wear collection featuring shirts and trousers around the range of £300+ but there is also a Michael Kors collection were items such as clothing and accessories can cost up to and over £1,000 however they do have accessories in a lower price range also that can cost on average up to £400.