Modesty range for Uniqlo

Designed by British creative and blogger Hana Tajima, who converted to Islam at 17 and launched her own clothing line of stylish Muslim wear.

“We wanted to create a collection for women who appreciate modesty as a lifestyle, as well as a broader international audience. It is relaxed, and can be mixed and matched to enhance style,”

Chief executive at Uniqlo Malaysia, Taku Morikawa said “The Hana Tajima collection making high-quality products for anyone, anywhere, to enhance lifestyles.

“We worked with Hana to develop something with international appeal, while maintaining the concept of modest clothing. The result is not only stylish, but comfortable.”

Luxury online retailers including Net-A-Porter now offer a “Ramadan Edit” as the annual period of fasting observed within Islam gains greater recognition in the industry.

 

 

Sharkey, L. (2016) Fashion retailers target Muslim women with hijab lines after Uniqlo launch

Available from: http://www.independent.co.uk/life-style/fashion/features/hijab-uniqlo-fashion-muslim-consumers-dolce-gabbana-bloggers-hijarbie-a6935091.html#gallery

[Accessed: 21st November 2016]

 

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