H&M first Hijab Model


Ariah Idrissi becomes the first hijab-wearing H&M model.
For its latest “Close the Loop” video campaign, H&M has used a diverse group of models, including hijab-wearing Mariah Idrissi, who was discovered via Instagram by the by H&M. The 23-year-old, whose parents are Pakistani and Moroccan, stated: “Our style, in a way, hasn’t really mattered, so it’s amazing that a brand that is big has recognized the way we wear hijab.” You can watch a video from the campaign below. {Fusion}

Watch the Campaign Here

Stansfield, T. (2015).This model is H&M’s first hijab-wearing campaign star.

Available from: http://www.dazeddigital.com/fashion/article/26709/1/this-model-is-hm-s-first-hijab-wearing-campaign-star

[Accessed: 17th November 2016]

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