Dolce and Gabbanas First Hijab and Abaya Collection

“The line will likely prove good news for D&G’s 2016 revenue as well. According to a report by Thomson Reuters, Muslim shoppers spent $266 billion on clothing and footwear in 2013 and are expected to spend $484 billion by 2019. Following similar booms in the Chinese, Japanese, and other Asian markets in the late 2000’sand early 2010 high fashion brands revamped their accessories strategies to appeal to the shopping habits of an Asian clientele.  In recent years, such brands as DKNY, Oscar de la Renta, Tommy Hilfiger, Mango, and Monique Lhuillier have produced one-off collections, often sold around Ramadan, but stats prove the Muslim market is keen for luxury goods all-year-round.”

“A growing number of luxury brands are making moves to target the Muslim market, particularly as growth in retail in the Arab world outpaces that in Asia and Russia. Many labels now create Ramadan collections, as the religious celebration gains recognition as a time of increased retail activity for Muslim consumers. H&M enlisted its first Hijab-wearing model last year, and boutiques including Net-A-Porter now offer a “Ramadan Edit” specially tailored for the annual holy month.”


Yokta, S. (2016) Dolce Gabbana Hijab Abaya Collection.

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[Accessed: 13th November 2016]

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