Evaluation of Project

Overall, I thoroughly enjoyed this project. At first I was a bit unsure as I am not a big fan of sportswear and it is not something I am interested in. I found my brand and designer quite quickly though as my designer was a couture designer I had a lot of work to be able to create a sports wear collection yet still incorporating his ascetics. I thought Adidas was the best brand to pick as it is a big brand and has done a lot of collaborations before I felt I could bring the culture, colour and glamour to Adidas and help boost Manish’s recognition, even though hes created trainers with Reebok before. I really researched deeply into the digital wave trend to help me know what trends to pick, I also looked at other elements of the trend and other collections related to the trend such as the male trend pack. I bought a lot of fabric samples which I fee also helped me to pick what trends I wanted to focus on. I feel I researched thoroughly and excellently. I looked at different places and also produced a lot of primary video. I looked at various collaborations and experimented well.

I feel I researched Manish and my brand well enough in order to come up with the right target market, concept and colour/texture boards. When developing a long this project I constantly had my customer in mind; Would they wear this? Would they buy that print? etc…  My colour/texture boards Manish well too as he uses a lot of tonal bright colours, metallics and enjoys playing with texture. My concept it more fashion sport and I feel I portrayed this really well in my collection you can clearly see the sport details but understand it is very glamorous.

I created plenty of prints and developed them I think I came up with very unique prints which really suited both my target market and designer they are fun and vibrant.  I struggled at first when creating prints as I just didn’t know what to do even though I have created prints before I still felt like I couldn’t create brilliant one but I feel this module has helped me develop my print making skills.

I am really happy with how most of my designs turned out I started to find it difficult after a while coming up with so many but even when creating when I wasn’t fond of I could use elements to create something I was extremely proud of. My designs are unique,feminine and also represent me as a designer, which I think it great that it incorporates me, the designer and the brand.

I also found my branding fairly easy at first I couldn’t think of any ideas so I just played with the famous stripes of Adidas and added Manish’s logo. My embroidery went wrong twice and next time I will make sure I get it done earlier so that I can make sure that it turns out right the first time. I also created printed card acetate for my accessory which suits my brand well it is also sophisticated.

My illustrations and line up are extremely original and quirky I think my designer would be easily recognized from these and I feel my final illustrations and line up reflect my designer too they are bright , interesting and eye catching. My whole collection turned out amazing you can see my inspiration, my collection is also cohesive featuring the same prints, colours, mesh and asymmetrical details. If I were to do it again I think I would spend more time on the project even though I feel I managed my time well I could have managed it better to get more work produced and research into my designer more, but this project has taught me how manage my time better.

Fabrics for collection

For my top I decided the best fabric would be scuba as it is stretchy, firm and holds shape well. I wanted a jersey for my pants, my jersey only has a one way stretch across the width my pants will include a drawstrung waistband so stretch isn’t too important but it will make my garment more comfortable. Mesh was one of the first and main fabrics to use as it adds to the sportswear feel and it fits my collection. My jacket is creating from a metallic stretch which is bejewelled with silver round gems, I have also manipulated the fabric so it looks like squares.











I couldn’t embroider on my bag as I used see through vinyl plastic and I found out it wouldn’t work and it would just look messy and the heat press also wouldn’t work as the fabric would just melt. So I decided to buy lots of different trims and create a really fun colourful bag, I thought the plastic vinyl fabric would work well as the outfit is so bright anyway that it would make it look more interesting than adding an extra colour, so I created straps out of the same fabric as my swing tag, added a black zip the same colour as my mesh, lime green pom pom trim which I adorned with gold gems, tassels in Manish Arora’s favourite colours, a disco ball zip pull to reflect the ‘Mirror Mirror’ theme and a sequin encased pocket. I also added a bejeweled hot pink trim the same colour as the wig, tassel and pink and my collection. I think my bag is funky, unique and reflects his fun style and the style of my collection I think my bag would work well with every item in my collection.


My photo shoot went extremely well I am ecstatic with how it turned it, after picking the best photographs I edited them all making them brighter and giving them the highest contrast I also changed the hue and saturation to make them brighter and more vibrant. I feel these images really create a strong vision for my collection such as the bright colours (which are colours I am using) sequins, bright pink Afro and jewelry. They are also usual,  funky and creative. Some of the images I also used other filters such as pixelate,sponge, colour halftone,glow and poster edges.

Line Up



working onlineup

Line up

I added my line up to a zoomed in section of one of my illustrations I feel however although  do think its bold it is a bit to busy and you don’t pay attention on the garments as much as you should. newbacklogo

Then I tried it again but with the opacity of my background at 17% I do think its really interesting but I think it would look better just white, I also need to draw around my garments in fine liner again so they are more clearer. I also think i should add in one of my other prints as my collection looks more pastel than colourful and bright like my colour palette.

line up new printf

Without a background, it does look a lot clearer and the garments are more the focus.Final Line up

As you can see with the fine liner my images stand out more and you can see the detail more, I have also added my fabrics. I am extremely happy with how my line up turned out my designer likes more usual, cultural, creative things and I feel this is what I have done. My line up is original and will stand out to others as it has never been done before. My garments are cohesive and unique. This line up suits my designers ascetic more than one with just a black and white face as my designer is colourful, bold and different. I feel if I did it that way it would not suit my designer.

Final Line up other

Using the hue/saturation tool on Photoshop I created this image, I actually do think it looks really good in royal and turquoise but they’re not colours my designer uses and I do feel the pink, green and yellows look a lot better and fit in with my designer better than his one. Final Line up others

Again using the hue/saturation tool on Photoshop, The greens, purples and blues look great together. And again I do feel my original suits my colour palette and is more eye catching.


Bag Designs

Since I chose the bag accessory as my favourite I have came up with 6 bag design ideas that I want to use. My favorites are number 2,5 and 6 I would like to sample them with heat transfer to see which one will look the best.

bag deisgn6bag deisgn1bag deisgn2bag deisgn3bag deisgn4bag deisgn5

New Project Proposal

Since developing my work I noticed my original project proposal doesn’t relate as much so I have decided to change it:

Project Proposal

The title of my project is Digital Wave. I am going to collaborate the Indian designer Manish Arora with the iconic brand Adidas. I have decided to focus on the ‘Contoured’, ‘Sensory Colour’, ‘Caged Construction’, ‘Mirror Mirror’ and ‘Power Dressing ‘elements of the Digital Wave trend.  My vision for my collection is fun, feminine and contemporary. I want my collection to be more fashion than function sportswear; it isn’t just for inside the gym. My collection will have a cultural influence based from the designers own heritage and inspiration. I would describe my collection as cultural, feminine and bold.

My target market is a woman who is fashion savvy, stylish, confident and in her 20’s or 30’s who prides themselves on their style. She is not wealthy but has a well-paid job and she always has money for her fashion splurges as she is an impulsive buyer. She has no children and is very career orientated she keeps up with the latest trends but has a passion for unique garments that not everyone could pull off.  She listens to indie-pop and reads Nylon magazine and business magazines, shops in mostly high street stores and occasionally shops high end; she also likes online shopping. She isn’t a very active but does have a gym membership and tries to go at least twice a week and when she does she always wears Adidas.

For primary research I am going to go to the Museum of Science and Industry in Manchester to look at their technological and sensory exhibitions, I am also going to go to The Walker Art Gallery and The World Museum in Liverpool. I would also like to go to The Fact Museum in Liverpool for their technological exhibitions also. I am going to take lots of different pictures of buildings new an old and scaffolding as it reminds me of the contouring theme in the trend and feel I could get contouring inspiration and print inspiration from this. I will also be doing plenty of drawings which will also give me ideas for my prints and contouring, I want to experiment with paints to get different colour mixes and effects and glitch all my images. I also want to drape different ideas on to the stand using fabric and paper to get structure ideas and experiment with tape and binding on the stand to develop my primary photos and drawings. I am also thinking of looking at children’s toys as they often have sensory colours and sounds this might help me with my ideas of how I can work that in to my collection as I am looking at the ‘Sensory Colour’ theme of the trend. I want to look into sportswear shops like Adidas to see what’s on the market now and go cool hunting to see what people are wearing sportswear as fashion and how’re they’re wearing it. I am also using pinterest to create mood boards; I want to read books on sportswear and research designer sportswear collaborations.

My collection will be very feminine and take strong inspiration from the designers runway shows I will be using sequins and gems to reflect even more ascetic I will also be creating my own print as Arora uses a lot of print his main two colours are pink and gold which I will be injecting into my colour palette. I will also be creating fashion illustrations, videos and photo-shoot to help project my vision. I see my collection as bringing the couture, glamour and sparkle to Adidas.