Gym Research

 

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Designer/sportswear/brand collaborations; Jeremy Scott x Adidas

Jeremy Scott worked with Adidas in the month of June 2008 He created a collection featuring clothing and footwear inspired by his quirky style. His collection went down well with hip hop stars and everyday consumers. He also worked with them in 2002 for the ‘!Signed’ project which he created a pair of shoes on Adidas’s classic high top which was a of a very limited quantity with Both Scott and Adidas only getting 50 pairs each.

adidas x Jeremy Scott SS2013

adidas Originals Jeremy Scott SS13 Collection

 

 

 

 

You can see he has used totem poles, aliens basketball tops with uneven hems, over sized tops and chains to create unique silhouettes and structures.

A lot of his designers are very sportswear like hes adapted to this by creating his quirky prints and changes some structures to make it more him and more fashionable. He always uses the classic high top style on all his models. He also designed them all himself that he uses for his collection.

https://en.wikipedia.org/wiki/Jeremy_Scott

http://www.mtv.co.uk/adidas/pictures/10-best-adidas-collaborations

http://www.venusbuzz.com/archives/41341/adidas-originals-x-jeremy-scott-springsummer-2013/

Designer/ Sportswear/ Brand Collaborations; The Farm Company x Adidas

Adidas Collaborated with The Farm Company, Brazilian womens-wear designers. The used classic sportswear silhouettes but adapted it to their style by using tropical prints such as animals, flowers and colourful tropical colours influenced by their Brazilian heritage.
adidas Originals x Farm Collaboration - Image 1
adidas originals x farm
adidas Originals x Farm

Designer/ Sportswear/Brand Collaborations; Stella McCartney x Adidas

Stella McCartney started her long-term collaboration with Adidas in September 2004. Her collections with Adidas have been very successful rather than just gym/ sportswear she has also designed for other sports such as running, winter sports, swimming, cycling, yoga and tennis.

She was also made the creative director for the Olympic Summer games in London 2012 and designed all of their sportswear for both the Olympic and Paralympic games for the Great British team she was appointed by Adidas. ‘The first time in the history of the games that a leading fashion designer has designed the apparel for a country’s team across all competitions for both the Olympic and the Paralympic Games. In celebration of London in 2012′– http://www.stellamccartney.com/experience/us/about-stella/

She also shown a capsule evening collection for London Fashion Week in honor of London in 2012.

stella mccartney olympics 2 Stella McCartney reveals U.K. Olympic uniform designs

adidas-by-Stella-McCartney-Fall-15-08

 

 

 

“I wanted to design a range for girls to look good whether they’re running, doing yoga or in the gym, and adidas, with all their experience, is the perfect partner to do that”. The tennis range (above) is Stella’s favourite as she describes it as being a bit ‘saucy’. It includes short dresses with cut-out floral detail, short skirts and cropped trousers with popper detailing. It’s almost enough to make me want to play sport!- Stella McCartney ( http://www.popsugar.co.uk/fashion/LFW-Spring-2009-Adidas-Stella-McCartney-2028707#photo-2028707)

Stella McCartney reveals U.K. Olympic uniform designs

http://www.fashiontrendsetter.com/v2/2015/06/18/adidas-by-stella-mccartney-fallwinter-2015/

 

 

Designer/Sportswear/Brand Collaborations; Alexander Wang and H&M

The Alexander Wang and H&M collaboration launched November the 6th 2014 he created a line infused with sportswear style and futuristic elements. It was a 61 piece collection which before launched a few very famous celebs were seen wearing the garments such as Rihanna. It sold out within hours.

Alexander Wang x H&M Women’s & Men’s Lookbook

 

 

https://www.hm.com/gb/life/culture/h-m-inside/2015/02/in-retrospect_-alexander-wang-x-hm

 

Designer/ Sportswear/Brand Collaborations; Rihanna for River Island

“I literally designed everything I wanted to wear, exactly how I wanted to wear it,”- Rihanna (http://fashion.telegraph.co.uk/columns/bibby-sowray/TMG10237261/Rihanna-unveils-latest-River-Island-collection.html)

The Rihanna for River Island collection was launched in the Autumn of 2013, inspired by her own style. She wanted a sporty feel with the ‘G4LIFE’ motif being a running theme there is also a lot of camouflage print, tartan and stripes. She wanted an urban style that was sexy but everyone could wear and feel comfortable as it was just the perfect mix of sexy and conservative.

Designer/Sportswear/Brand Collaboration; Topshop x Adidas

Topshop collaborated with Adidas to make a feminine sportswear range they chose to keep it to sportswear silhouettes and styles rather than just inspired by sportswear they wanted that sportswear ascetic so they really focused on doing strong urban style but feminine prints. The feel they really got their stamp on the print world and because so much fashion is inspired by sportswear nowadays they really feel as if this is their first foot in the door for sportswear and they couldn’t have done that with anyone better than Adidas Originals.

 

    ‘Reimagining adidas for the Topshop girl, the capsule updates iconic staples with slim silhouettes, and a bold, ’80s hip-hop inspired color scheme: think the essential SUPERSTAR jacket with a cream perforated leather construction, and SUPERSTAR shoes with a clear sole and a metallic cracked leather shell toe. “Our capsule with Topshop is the perfect partnership, as it allows us to explore a contemporary fashion aesthetic while paying homage to our iconic sportswear roots,” added Josefine Aberg, Design Director of adidas Originals.’ – http://www.nylon.com/articles/topshop-x-adidas-originals-capsule

Topshop x adidas Originals

topshop-adidas-vogue-13-13mar14-pr_b_592x888

 

 

http://us.topshop.com/en/tsus/category/topshop-x-adidas-originals-collaboration-2792672/home?geoip=noredirect

http://www.nylon.com/articles/topshop-x-adidas-originals-capsule

http://fashion.telegraph.co.uk/columns/olivia-lidbury/TMG10621298/Topshop-teams-up-with-Adidas-Originals.html

http://www.topshop.com/en/tsuk/category/topshop-x-adidas-originals-collection-2774327/home?geoip=noredirect

http://sosueme.ie/fashion/fashion-topshop-adidas-originals/

http://meetsobsession.com/2014/fashion-design/collaborations/a-topshop-and-adidas-collaboration-is-happening-this-spring/